Meta ads are paid ads you run through Meta Ads Manager that show up on Facebook, Instagram, Messenger and Meta’s Audience Network of partner apps. You pick a goal, describe who should see the ad, set a budget, and Meta’s delivery system decides where and to whom to show it. For a local service business, […]
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Meta ads help a hair salon by putting a specific, bookable offer in front of people who live or work within a short drive of your chair, on Facebook and Instagram, where they already spend time looking at hair. Done well, a salon campaign is simple: one clear new-client offer, a tight local radius, a […]
Most Meta ad campaigns start producing leads within the first few days, but producing quality leads, the kind that answer the phone and book, usually takes several weeks of testing and adjustment. A realistic expectation for a local service business is two to three weeks to get through the learning phase and first creative tests, […]



