Resources
Marketing Guides for Local Businesses.
Plain-English guides on local SEO, Google Business Profile, paid ads, social media and web design, written for business owners, not marketers.
Start Here
The two guides we send every new client before their kickoff call.
Orlando Local SEO Guide: How Small Businesses Rank in Google Maps
To rank in Google Maps in Orlando, your business needs three things: a Google Business Profile that clearly matches what people search for, enough proximity [...]
Google Business Profile Optimization: A Complete Guide
If your business doesn’t show up in the Google map results when people nearby search for what you do, your Google Business Profile is usually [...]
Paid Ads: Google, YouTube & Meta
Orlando Small Business Digital Advertising: A Practical Guide
Most Orlando small businesses don’t need to be on every ad platform. They need one or two channels [...]
How Quickly Can You See Results from YouTube Ads?
YouTube ads start getting views within a day or two of approval, but the results that matter for [...]
How Fast Do Google Ads Start Driving Traffic and Conversions?
Google Ads can send traffic to your site within hours of launch, once your ads pass review. Steady, [...]
What Are Meta Ads? A Plain-English Guide for Local Businesses
Meta ads are paid ads you run through Meta Ads Manager that show up on Facebook, Instagram, Messenger [...]
Go High Level CRM for Meta Ads Leads: What It Does
Go High Level (GoHighLevel) is an all-in-one CRM and marketing platform that stores your leads, follows up with [...]
How Long Do Meta Ads Take to Generate Quality Leads?
Most Meta ad campaigns start producing leads within the first few days, but producing quality leads, the kind [...]
How Fast Should You Contact Facebook and Instagram Leads?
Contact a Facebook or Instagram lead within five minutes if you can, and treat anything past an hour [...]
Med Spa & Beauty Marketing
Med Spa, Beauty and Cosmetic Practice Marketing That Works
The marketing that works for med spas, salons, aesthetic clinics and cosmetic surgery practices is not complicated: be [...]
12 Promotional Offer Ideas for Salons, Spas and Beauty Brands
The best promotional offers for salons, spas and beauty businesses give a new client a low-risk reason to [...]
How Hair Salons Get Into the Google Maps 3-Pack
To get your hair salon into the Google Maps 3-Pack, you need the right primary category, a complete [...]
Instagram Marketing Tips for Medical Spas
Instagram works for medical spas when it does two jobs: it shows people what it is actually like [...]
Is a Med Spa Profitable Using Facebook and Google Ads?
A med spa can be profitable using Facebook Ads and Google Ads as its main sources of new [...]
Facebook and Instagram Ads for Med Spas: Advantages and How-To
Facebook and Instagram ads work well for med spas because they put your treatments in front of local [...]
How Meta Ads Help Hair Salons Get More Bookings
Meta ads help a hair salon by putting a specific, bookable offer in front of people who live [...]
Social Media & Web Design
Social Media Marketing for Small Businesses: Facebook & Instagram
Most small businesses don’t fail at social media because they pick the wrong platform. They fail because they [...]
Conversion-Focused Web Design: 7 Ways to Get More Leads
A website that looks good but doesn’t turn visitors into calls, form fills or bookings is an expensive [...]
Want to know exactly what’s holding your rankings back?
Get a free SEO audit of your website and Google Business Profile, with a competitor gap analysis.
Get Your Free SEO Audit