Metric
π Google Ads
π Meta Ads
Intent Level
π Google Adsπ₯ Very High β user is actively searching
π Meta Adsπ Low to Medium β passive audience
Avg. Cost Per Click
π Google Ads$2 β $10+ (varies by industry)
π Meta Ads$0.50 β $2.00
Time to First Lead
π Google Adsβ‘ Hours after launch
π Meta Adsπ
Days to weeks (warm-up period)
Best Ad Format
π Google AdsText search ads, Shopping ads
π Meta AdsImage, video, carousel, lead forms
Audience Targeting
π Google AdsKeywords + demographics
π Meta AdsInterests, behaviors, lookalikes
Retargeting
π Google Adsβ
Yes (Google Display Network)
π Meta Adsβ
Yes (Very powerful)
Brand Building
π Google Adsβ οΈ Limited β mostly transactional
π Meta Adsβ
Excellent for brand awareness
Lead Quality
π Google AdsVery high β ready to buy
π Meta AdsModerate β needs nurturing
Budget Floor
π Google Ads~$500/m ad spend recommended
π Meta Ads~$300/m ad spend recommended
Learning Curve
π Google AdsModerate β keyword strategy needed
π Meta AdsHigh β creative testing is key
Best Results Timeline
π Google Ads1β4 weeks
π Meta Ads4β8 weeks (algorithm learning)
Our Recommendation
π Google Adsβ
Best for high-intent, service-based
π Meta Adsβ
Best for awareness + retargeting
π‘ Pro tip from our team: The highest-performing campaigns combine both platforms β Google Ads for immediate high-intent leads, Meta Ads for retargeting and brand awareness. Ask us about our combined strategy.